90 with banking services accounted for only 19% of the digital channels is the direction-nlite

90 satisfied banking services accounted for only 19%, digital channel is the direction of sina fund exposure desk: letter Phi lag false propaganda, performance is lower than the same product for a long time, buy fund by pit how to do? Click on [I want to complain], Sina help you expose them! Beijing Economic Daily News (reporter Qin Haibo Gallup) September 13th consulting firm released a research report entitled "retail bank" China in Beijing today, separately from the customer Chinese banking investment channels, product purchase and use, "90" customer base of 4 aspects of research on the competitiveness of China retail bank, and puts forward some corresponding solutions to Gallup in the global banking service experience. With the promotion of income and social status, "after 90" will gradually become an important group of social wealth accumulation and consumption. But the report shows that compared with other countries, China’s "post-90s" has low satisfaction with bank channels and products. "90" customers show the lowest brand investment degree, only 19% of "90" customer is "high investment customer", 22% of "90" customer is "extremely not put into customer"". China’s "90" credit card ownership rate of 25%, indicating that the group of exuberant consumer demand. 22.5% of China’s "90" in the past 6 months only use mobile banking and online banking, the two digital banking channels, far ahead of other countries, the data is close to the United States two times, the future will be China’s "90" most dependent way. Gallup, chief consultant Wu Tao said, both in terms of channels or product design, "90" are more likely to accept new things, the retail bank Chinese Chinese should seize the current rapid development of the "Internet plus" the opportunity to design innovative content, in line with the young generation of taste channels and products. Retail banks in China can achieve organic growth and performance improvement by continuously tracking customer input, differentiated channel operations, product innovation and refined customer management. Enter Sina Financial shares] discussion

90后满意银行服务仅占19% 数字化渠道是方向 新浪基金曝光台:信披滞后虚假宣传,业绩长期低于同类产品,买基金被坑怎么办?点击【我要投诉】,新浪帮你曝光他们!   经济日报北京9月13日讯 (记者 秦海波)盖洛普咨询公司今天在北京发布了《中国零售银行研究报告》,分别从中国银行业客户投入度、渠道使用、产品购买及“90后”客户群4个方面对中国零售银行竞争力进行调查研究,并结合盖洛普在全球银行业的服务经验提出相应解决办法。   随着收入和社会地位的提升,“90后”将逐步成为社会财富积累和消费的重要人群。但报告显示,与其他国家相比,中国“90后”对银行渠道和产品的满意度偏低。“90后”客户呈现了最低的品牌投入度,仅19%的“90后”客户为“高投入度客户”,22%的“90后”客户为“极不投入客户”。中国“90后”的信用卡拥有率为25%,表明该群体旺盛的消费需求。22.5%的中国“90后”在过去的6个月中只使用了手机银行和网上银行这两项数字化银行渠道,遥遥领先其他国家,数据接近美国的两倍,未来会是中国“90后”最依赖的方式。   盖洛普首席咨询顾问吴涛表示,无论是在渠道方面还是产品设计方面,“90后”更容易接受新鲜事物,中国零售银行应该抓住中国目前飞速发展的“互联网+”机遇,设计内容新颖、符合年轻一代口味的渠道和产品。中国零售银行可通过持续跟踪客户投入度、差异化渠道运营、产品创新和精细化客户管理,实现银行的有机增长和业绩提升。    进入【新浪财经股吧】讨论相关的主题文章: